Soap Bar Packaging
Branding
2022
Dove
Art Director: Jing Wen
Graphic Designer: Geri
Prototypes: Madeline & Batrisya
Soap bars aren't the first choice since liquid soap was invented. To reintroduce soap bars to the new generation, we are only asking for their 2-3 second peek at the new packaging! By inserting the fun character, Dove's new packaging gonna make kids LOVE to bathe!
Users often need to buy an additional plate to keep their soap bar. Hence, we hope to make the packaging sustainable and reusable. The surface graphic also needs to be visually attractive to kids.
Prototype 1
Prototype 2
Prototype 3
Prototype 4
Prototype 5
Giving the packaging its own character.
Introducing our new friends — Playful Bailey, the Bunny; Daring Shaun, the Shark; and Curious George, the Gorilla. Now, parents don't have to worry about rushing their kids to take a bath because the new packaging will make them love bathing!
Playful Bailey, the Bunny.
'Time to wash up!'
Daring Shaun, the Shark.
'Splash in the bath!'
Curious George, the Gorilla.
'Did you wash all the dirt off?'
