8-Hour Brief Challenge
Branding
2026
Design Brief Challenge
Pure Froot
A self-initiated brief challenge to stay sharp, build speed, and stay connected to the design community. Seeing how different designers interpret the same brief never gets old.
Pure Froot is a vibrant beverage brand delivering premium, farm-to-can organic juices with zero additives or processed sugars. Designed for health-conscious families who want convenient, whole-food nutrition without compromising on natural flavour. The visual direction was guided by three keywords: refreshing, organic, and modern.
Peach, lemon, and grape were chosen as the brand's hero flavours. Each flavour gets its own little mascot, running straight from the farm to your can, ready to pop your day wide open!
The identity pairs an elegant serif wordmark with playful fruit mascots, striking a balance between premium and approachable. Each mascot is rendered in a loose, googly-eyed illustrative style that feels nostalgic and full of personality.
The muted, dusty colour palette keeps the brand feeling modern and sophisticated, while the scalloped frame and warm terracotta tones nod to organic, sun-ripened freshness.
