Small F&B Branding
Branding
2021
FNF Delivery
Brand Designer, Photographer, Social Media
A rebrand and digital transformation for a 40-year-old traditional meat stall in Singapore, transitioning to online sales.
The Chinese name carries layered meaning: 鲜食 (fresh food) emphasises quality, while 颂 (song) sounds identical to 送 (deliver), creating wordplay around blessing delivery. The tagline: Deliver blessings to your doorstep.
The scope covered logo and brand identity design, e-commerce website development, product photography, and bilingual social media advertising.
Giving a business a meaningful name is as precious as naming one's own children. The mark was designed to carry both the warmth of a family business and the freshness of a modern delivery brand.
A DIY home studio was set up to photograph 20+ meat products weekly over several months, using natural light and varied props to keep each shot fresh while reducing production costs.
