Befriending You Always: Mobility Aids
Videography
2021
Lions Befrienders
Jing Wen: Director, Illustrator, Editor
Geri: Producer, Illustrator
Tripta: Photographer, Scriptwriter
Fauziah: Sound, Copywriter
Hidir: Editor
Working with Lions Befrienders, this integrated campaign encourages seniors to embrace mobility aids, showing that with the right support, they can still contribute to society and build meaningful connections. As director, I was responsible for the storyline, directing the actors, and overseeing all parts of the video production.
We observed that many seniors in Singapore use their umbrellas as makeshift walking sticks. Rather than reaching for a proper mobility aid, they opt for something that draws less attention. They do not want to be seen as weak or dependent.
The story follows an elderly man who would rather stay home than be seen with a mobility aid. No one could convince him otherwise, until one day he spotted a young man downstairs through his window.
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The case film documents how the campaign was developed, from the insight that seniors avoid mobility aids to protect their dignity, to the creative executions that reframed these aids as tools for connection and contribution.
Shortlisted across 22 categories
