AskTheExpert Campaign
Videography
2022
Yoozoo Games
Project Leader, Director & Producer
The AskTheExpert campaign for AI2Labs is a series of video productions designed to humanise the brand and call out potential clients on LinkedIn. The campaign included a director's testimonial, a documentary-style interview series, and a Most Googled AI Questions video inspired by WIRED's format.
A testimonial video featuring the Director and Co-Founder of AI2Labs, establishing the brand's voice and credibility on LinkedIn.
Before this campaign, our LinkedIn was dead silent. No engagement, no visibility, no inbound interest. The AskTheExpert series was built to change that, giving the brand a consistent, human voice on a platform where 750M+ professionals look to learn and discover.
A second testimonial featuring the senior engineer, sharing his first-hand perspective on AI during the early days of its public release.
Inspired by WIRED's format, this video humanises the brand and counters stereotypes about the tech industry. It became the highest-engagement post on the company's LinkedIn page.
